CWC · OUR INSPIRATION
We – Claudia and Christoph Wagner – shared a vision: to translate the unmistakable charm, the alpine landscape, and the authentic Austrian way of life into exclusive niche fragrances.
Driven by this passion, the brand CWC and CWC Handels GmbH were established in 2021, headquartered in Gmunden, in the heart of Upper Austria’s Salzkammergut region.
Our creations are far more than just perfumes. In a unique symbiosis with handcrafted GMUNDNER KERAMIK – refined by the iconic GREEN STAG and GREYFLAME designs – they represent a cherished piece of our heritage. An authentic sensory experience that seamlessly blends superior quality with traditional craftsmanship.
THE STORY BEHIND THE BRAND
The brand CWC carries our initials – Claudia and Christoph Wagner – and traces back to a pair of cufflinks we designed ourselves for our wedding.
From this symbol, both our emblem and the entire visual identity of our brand were born. Every product and the complete design concept were developed in-house through our own agency, WAGNER-Projekt GmbH – from the very first idea to full realization.
Even the original fragrance creations, GREEN STAG and GREYFLAME, were composed by us personally. They were then refined in France by an experienced perfumer, based on the raw essences we created ourselves.
OUR FOCUS ON QUALITY
From the very beginning of product development, we placed special emphasis on long-lasting fragrances of the highest quality, appealing design, and added value.
AND - particularly important to us: MADE IN AUSTRIA
GMUNDNER KERAMIK (founded in 1492) is our licensing partner and exclusively produces the high-quality, reusable ceramic sleeves for CWC’s 75ml perfumes.
AUTHENTIC AUSTRIAN PERFUMES !
