FOR LOVERS OF BIG & SMALL FRAGRANCES

CWC · THE FRAGRANCE OF AUSTRIA

CWC GREYFLAME 75 ml with its ceramic sleeve, surrounded by miniature figures

THE CWC BRAND

We founded CWC in 2021 in Gmunden, in the Salzkammergut. The name stands for Claudia and Christoph Wagner. Our emblem goes back to the cufflinks made for our wedding. The look of the brand later grew out of it.

Christoph Wagner (left) and Claudia Wagner (right), founders of CWC
CHRISTOPH AND CLAUDIA WAGNER
The CWC emblem on the cufflinks from the founders' wedding
THE EMBLEM
Photos and postcards from the CWC fragrance journey through Austria
INSPIRATION
CWC GREEN STAG with ceramic sleeves as small vases for daisies
BEYOND THE FRAGRANCE

FROM LANDSCAPE TO FRAGRANCE

The landscape of our home, the Salzkammergut, was the greatest inspiration behind CWC. Snow-covered mountains, lush green alpine meadows, crystal-clear streams and mountain lakes, fresh alpine air. Simply enjoying nature and feeling at ease. That was exactly the feeling we wanted to capture in a fragrance.

This became our first fragrance composition, the original version of GREEN STAG.

Experienced perfumers in France then developed several variations of this original composition. Together, we chose the one that came closest to what we had in mind. The French perfumers, known in the industry as 'noses', then perfected it down to the smallest detail.

The result was our first Eau de Parfum, today's GREEN STAG.

White chair with CWC GREEN STAG in a flower meadow on the Gmundnerberg, looking towards the Traunstein
VIEW FROM THE GMUNDNERBERG TO THE TRAUNSTEIN

THE DETAILS MATTER

From the very beginning, we wanted to create perfumes that were not interchangeable but had a character of their own. The quality of the compositions mattered to us just as much as the design of our products.

With GREEN STAG and GREYFLAME, two very different unisex Eau de Parfums came into being.

We also wanted to give our fragrances something special on the outside, and decided to bring them together with Austrian craftsmanship.

In GMUNDNER Keramik we found the right partner. The long-established manufactory makes and paints the ceramic sleeves for our 75 ml editions by hand.

And so our two Eau de Parfums came about, each paired with a piece of Austrian craftsmanship.

Hand-painting a CWC ceramic sleeve with the stag motif at GMUNDNER Keramik in Gmunden
HANDCRAFTED IN GMUNDEN
CWC GREEN STAG 75 ml by Lake Wolfgang
LAKE WOLFGANG · SALZKAMMERGUT
CWC GREYFLAME on a Salzburg staircase
SALZBURG

THE FRAGRANCE OF AUSTRIA

GREEN STAG and GREYFLAME are available as 75 ml editions with GMUNDNER Keramik, as 20 ml Travel Sizes and together in the FRAGRANCE SET.